the quality of diamonds used by most retailers , family jewellers in india is SI clarity and IJ color.
one can visit online retailers like CARATLANE, TANISHQ, BLUESTONE ,GITANJALI, KALYAN JEWELLERS, TBZ and many other and findout.
in this case, we had an inquiry from kolkata, client wanted VVS clarity and IJ color diamonds.
VVS is very slight inclusion of Flaws in a diamond and IJ is Yellow/Brown shades of Diamonds
usually a jeweller will pick an entire parcel and set diamonds without assorting them properly .
when we say Assorting properly, it means checking the following parameters: 1) gauging mm size of each diamonds. 2) color grading under a shade card 3) clarity grading under loupe 4) weighing each diamond on scale 5) removing Strong Fluorescence
the above exercise which we practice for every piece of jewellery we make, will allow a piece to look more uniform, even
all the HIGHEND jewellers like Tiffany, Harry winston, Van Cleef, Chopard and many others who deliver these quality , charges a very high premium .
an etailer or a jeweller who only wish to sell more number of pieces is not able to deliver as the manufacturing chain dosnt fit into the model.
what we charge for per ct rate of diamonds in VVS clarity they charge for SI which is 3 clarity lower.
now the question arise , that how can we deliver which none of the jewellers can?
our source is from manufacturers who are based in surat or mumbai bharat diamond bourse, which supplies 9 out of 10 diamonds in the world. sourcing from them helps us save enough money and our strict inspection allows to not compromise on quality. every piece is certified by reputed labs like IGI, GSL, GSI
we are members of GJEPC and have affiliations in hong kong, dubai, new york, belgium, israel and london.