Why Small jewellers and big brands co-exist

Customized jewellery with diamond setting


Why do Small jewellers co-exist with big branded jewellers like Kalyan jewellers ?

Definitely Kalyan jewellers has strong presence across various cities. While bulk jewellery production capacity is its positive , Its heavy advertising and overhead expense can be its negative. Also each design has 1000s of jewellery pieces and distributed across the country.
Small jewellers can make itself stand out with unique designs and customized products to match consumer’s budget. Also it has low overheads and less advertising expense.


“How do Small jewellers stand stiff competition from big Jewellery Brands?”

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Budget jewellery , Custom feature or Something Unique

Small local jewellers can make itself stand the competition by offering something different than the branded jewellers. It can customize jewellery as per local consumer taste , within budget or something unique with good price point. They can give options of various quality and colors of diamonds for jewellery for instance.

 How Customized diamond jewellery benefit people ?

It can definitely save consumer’s money. If a jeweller procures right diamonds at reasonable price it will bring down cost of jewellery. About 80 – 85% of a jewellery value is comprised of diamonds.

Is such a customized service available with jewellers ?

Yes !! Allyoursjewels offers a unique service where we source diamonds directly from the manufacturers. This brings down cost of diamond significantly and get precise quality. Its really easy and can be done in 3 simple steps
  1. Visit our website www.allyoursjewels.com . Fill in the “Diamond Tour” or “Jewellery tour” form and specify your budget and type of jewelery.
  2. We hand pick best diamonds and send you the estimation. You can also compare our price with any jeweller , we will surely beat their price.
  3. If you approve the estimation , we will buy diamonds  stud it in the jewellery piece and ship it to you.

Benefits from sourcing diamonds through us

  1. Every solitaire will accompany certificate from internationally recognized labs like GIA , IGI , HRD
  2. Free message engraving
  3. 1 year free jewellery maintenance
  4. 1 Year complimentary yoga journal subscription
  5. Door step delivery


Diamond Grading difference between GIA, IGI

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Here we present a case of a 2.03ct diamond given J color by GIA (Gemological institute of Amercia) and I Color by IGI (International Gemological institute) . Basically both labs have their own standard of grading a diamond and hence there can be a slight difference in terms of color and clarity. GIA is the lab which has invented the grading parameters for diamonds. Both the labs are renowned international diamond grading laboratories.

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  • GIA – Gemological institute of America
  • IGI – International Gemological institute
  • HRD – Hoge Raad Voor Diamant
  • AGS – American Gem Society
  • EGL – European Gemological Laboratory


“Can there be grading difference between GIA, IGI, HRD and other labs?”

[/dt_quote][vc_video link=”https://www.youtube.com/watch?v=b1PyTqBqNyE”][/vc_column][/vc_row][vc_row][vc_column][ultimate_fancytext fancytext_prefix=”POPULARITY OF LABS” fancytext_effect=”ticker” strings_tickerspeed=”200″ ticker_show_items=”3″ ticker_hover_pause=”true” sufpref_color=”#8224e3″ sufpref_bg_color=”#e2e2e2″ fancytext_strings=”GIA, IGI both are equally popular labs. GIA based in America has acceptance in the USA, India , South east asia , some parts of europe.
IGI is widely accepted in India ,Europe , Middle east and some parts of Asia.
HRD headquartered in belgium is popular in Europe.
AGS which comes from America has acceptance in USA but less popular in other Countries.” strings_font_family=”font_family:Cinzel|font_call:Cinzel” prefsuf_font_style=”text-decoration:underline;” fancytext_color=”#000000″ ticker_background=”#e2e2e2″][vc_separator color=”orange” style=”shadow”][ultimate_heading main_heading=”Case Study” main_heading_color=”#8224e3″ spacer=”line_only” line_height=”1″ main_heading_font_family=”font_family:Cinzel|font_call:Cinzel” sub_heading_style=”font-weight:bold;”]

In this case as we mentioned IGI gave I Color while GIA gave J color to a diamond. However when it comes to cost , you will spend say US $20,000 buying a J Color diamond and same amount for an I color diamond. An end Consumer may be under a wrong impression that the jeweller is giving higher discount for a J color diamond compared to an I Color diamond. But thats not the case.

Do not feel that the jeweller is giving a better deal for a J color diamond and not for I Color diamond. However it is not necessary that there is always difference in grading of 2 Labs. As we have a trained eye and better ability of understanding reports so we can understand how the pricing of a same diamond with different lab certificates is done.

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Although it is the jewellers responsibility to inform the consumer , we recommend consumers to get it verified from a third party like us. This is because we help consumers to buy a diamond only after imparting full knowledge about it.

If you have any such inquiry do visit our website www.allyoursjewels.com or write to us on jewels@allyours.in


Things to know about Princess cut diamond

Princess cut diamond having 4 corners


Things to know about Princess Cut Diamond

A Princess cut is a square shape diamond having 4 Corners. This diamond is certified by GIA. The proportions are Excellent – Excellent which means it is properly shaped. Nice Table and Depth parameters.
Ideal Proportion of Table , which is the largest facet in a diamond should be from 67% to 75%. The Depth portion should be between 67% to 76%. There are diamonds with variations in the Table and depth proportions but they will definitely impact the overall look of the diamond. Also the Length to Width ratio should be between 1.00-1.05.
One should also check the color of the diamond , placing diamond in a pure white colored shade card , in a room that is dark with no Sun light coming in. This is done to check if it is pure white or has a brown or green tinge . Diamond having Brown or green tinge is not bad but their prices will be lower than the pure white diamonds


“What are the things one should know before buying Princess cut diamond?”

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The Risk

If you view the diamond with a Loupe you will notice that the corners are very sharp. Hence if not handled with care while storing or grading, there is a possibility of corners chipping and cavities emerging. These things will not be mentioned in the certificate , because it was not there while grading.

The Price

If we make a price comparison between a princess cut and a round shape diamond, you will certainly find Princess cut diamonds cheaper. E.g A Princess cut diamond of 1.00ct G color and VS1 clarity will be cheaper by approx. 25 – 30% compared  to 1.00ct Round shape diamond of G color and VS1 clarity.
It is also 10 – 15% cheaper than Pear , Marquise , Oval shape diamonds. But about 5% expensive compared to Emerald cut diamonds


Princess cut diamonds are very popular in America. You can find these diamonds studded in Rings with invisible setting or you can also find many Solitaire diamond jewellery. But this shape is not so popular in other parts of the world specially China , India , etc

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Cushion Solitaire 10ct for Engagement Ring in Hong Kong

[vc_row][vc_column][vc_column_text]Cushion Solitaire 10ct Diamond sourcing for engagement in HongKong with “Solitaire Safari” erstwhile Diamond Tour.

A client in hongkong was looking for solitaire diamond for their engagement. We suggested them a 10ct Cushion shape diamond in J color and SI Clarity.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dt_quote font_size=”h2″]

“ Wish to buy a 10ct Cushion Solitaire Diamond? Diamond Tour helps you buy the right one at right price  ”

[/dt_quote][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=DstUpuSgSvY”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We went around in Hongkong looking for a perfectly cut Cushion shaped solitaire, we checked for color , clarity , size , verified reports online . Usually lab reports specify only color of diamonds but gives no idea about yellow , green or brown tinge. About the clarity we checked under magnifying glass as to the inclusion is not too intense that might cause breakage , not visible to naked eyes. We check the brilliance of the diamond.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid style=”load-more” item=”masonryMedia_SolidBlurOut” btn_style=”3d” initial_loading_animation=”rollIn” grid_id=”vc_gid:1460630949279-3bcddac1-bf6d-5″ include=”15426,15428,15430″ btn_add_icon=”true” btn_smooth_scroll=”true”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_cta h2=”Buy Diamonds Through Solitaire Safari” h2_google_fonts=”font_family:Cinzel%3Aregular%2C700%2C900|font_style:400%20regular%3A400%3Anormal” txt_align=”center” style=”3d” add_button=”bottom” btn_title=”Take Me There” btn_style=”3d” btn_shape=”round” btn_color=”primary” btn_align=”center” btn_i_icon_fontawesome=”fa fa-diamond” add_icon=”top” i_icon_fontawesome=”fa fa-bookmark” i_color=”white” i_background_style=”rounded” i_background_color=”blue” i_size=”lg” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_add_icon=”true” btn_smooth_scroll=”true” i_on_border=”true”][/vc_cta][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][icon_counter flip_box_style=”advanced” icon=”Defaults-check” icon_size=”32″ block_title_front=”I AM A INFORMATION BOX” block_desc_front=”POINT MOUSE ON ME” block_title_back=”FACT 1″ block_desc_back=”SOME RANDOM TEXT FOR USERS TO SEE, ONLY TEXT NO IMAGE”][/vc_column][vc_column width=”1/4″][icon_counter flip_box_style=”advanced” icon=”Defaults-check” icon_size=”32″ block_title_front=”I AM A INFORMATION BOX” block_desc_front=”POINT MOUSE ON ME” block_title_back=”FACT 1″ block_desc_back=”SOME RANDOM TEXT FOR USERS TO SEE, ONLY TEXT NO IMAGE”][/vc_column][vc_column width=”1/4″][icon_counter flip_box_style=”advanced” icon=”Defaults-check” icon_size=”32″ block_title_front=”I AM A INFORMATION BOX” block_desc_front=”POINT MOUSE ON ME” block_title_back=”FACT 1″ block_desc_back=”SOME RANDOM TEXT FOR USERS TO SEE, ONLY TEXT NO IMAGE”][/vc_column][vc_column width=”1/4″][icon_counter flip_box_style=”advanced” icon=”Defaults-check” icon_size=”32″ block_title_front=”I AM A INFORMATION BOX” block_desc_front=”POINT MOUSE ON ME” block_title_back=”FACT 1″ block_desc_back=”SOME RANDOM TEXT FOR USERS TO SEE, ONLY TEXT NO IMAGE”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Would You Like To Read More on Diamond Ring” font_container=”tag:h3|text_align:center” google_fonts=”font_family:Cinzel%3Aregular%2C700%2C900|font_style:400%20regular%3A400%3Anormal”][ult_dualbutton btn_hover_style=”Style 2″ button1_text=”YES” icon_link=”url:http%3A%2F%2Fallyoursjewels.com%2Fengraving%2F||” btn1_background_color=”#9dd684″ btn1_bghovercolor=”#69d61b” icon=”Defaults-check” button2_text=”NO” btn_icon_link=”url:http%3A%2F%2Fwww.allyoursjewels.com||” btn2_background_color=”#dd9999″ btn2_bghovercolor=”#dd1616″ btn_icon=”Defaults-close remove times”][/vc_column][/vc_row]

How to buy certified solitaire diamond from Manufacturers?

Emerald cut diamond loupe clean view


How to buy certified solitaire diamond from Manufacturers?

To buy certified solitaire diamonds from Manufacturers in mumbai , new york , Israel , HongKong and dubai you can take help of our “Solitaire safari” feature erstwhile “Diamond Tour” . Where we help you source right diamonds at right price. Our diamond expert will not only help you buy precise quality of diamonds but also save enough money[/vc_column_text][vc_video link=”https://www.youtube.com/watch?v=oCrUwZs4_1s”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

What is the process of buying diamonds through Solitaire safari ?


  1. Visit our website http://allyoursjewels.com/diamond-tour/
  2. Fill up the form , mention your budget and(Or) Diamond’s colour ,clarity etc
  3. We shortlist diamonds per your requirements and provide you estimate
  4. we fix appointment and you can view diamonds
  5. You select diamond and make payment (We charge only 2% fee on the Billing amount for our expert guidance)
  6. Deliver diamond at your doorstep.


Benefits of buying through “Solitaire Safari”

  1. 1000s of diamonds available to choose from
  2. Get precise quality of diamonds , accompanied with Certificates from reputed international labsInternational Diamond grading laboratories_ GIA _ IGI
  3. Our diamond expert compares various diamonds and picks the best in quality and price
  4. Save about 10 – 15% on solitaire diamond’s value
  5. We also help you set the Diamonds into jewellery and customize them as per your budget and style


Expert guidance by diamond specialist

Usually people have to select diamonds from the few available with a jewellery retailer or buy the cheapest available from online store. At “Solitaire safari” our expert shortlists diamonds after viewing 100s of diamonds. Utmost care is taken while checking clarity and inclusions in a diamond. We adhere to strict color and clarity norms . When it comes to buying fancy shape diamonds like Marquise , emerald , princess we check that the Length to width ratio and the cutting is proper, the table and depth percentage is proper so that the diamond has maximum sparkle. In case of Pear shape we take care that it has a perfect drop shape.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid grid_id=”vc_gid:1464433969558-456e4677-9b84-9″ include=”15543,15544,15545″][/vc_column][/vc_row]